A couple of weeks ago I published this post asking why and when startups should start investing in b...
Get Nigel’s Opinion
Lessons in brand building from Airbnb
Back at the end of 2021 I questioned whether it was too soon to judge the effectiveness of Airbnb's ...
Did Airbnb really benefit from its shift to brand building?
I recently came across this post on LinkedIn about how Airbnb's shift to brand building advertising ...