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Read Nigel! Here, I give my opinion on contemporary marketing issues, based on 40 years of market research. You can also find highlights from the old Millward Brown blog, tracing the evolution of marketing insight and practice over the last 15 years. Use the Category or Tag tabs to find the content you want.

So much is written about why brands are valuable. And about how brand marketing influences future bu...
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In Chapter 8 of How Brands Grow, Byron Sharp states: "Rather than striving for meaningful, perceived...
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In Chapter 8 of How Brands Grow, Byron Sharp states: "Rather than striving for meaningful, perceived...
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In her Sonnet 43 Elizabeth Barrett Browning asks, "How do I love thee?" and counts the ways she does...
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Recently, Richard Bambrick posted a link to a presentation by Martin Weigel, titled How not to FAIL....
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A couple of nights ago I enjoyed a call with Chuck Young of Ameritest. Always a provocative conversa...
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"Soft power." It is a weird combination of ideas, right? How can a power be soft? And yet, soft powe...
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No, this is not a reference to the current metaverse that marketers are going gaga over, it is the t...
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