A couple of weeks ago I published this post asking why and when startups should start investing in b...
Get Nigel’s Opinion
Why and when do startups need to start investing in their brand?
Growth. It is what every company seeks, but startups particularly live or die by their growth trajec...
Can Tesla emulate the Apple iPhone?
In June 2007 Apple launched the iPhone. Despite initial criticism, the iPhone changed the way ...
KISSED: four fundamentals for effective brand advertising
The whole point of marketing is to influence purchase decisions, so marketers need to understand how...
Five ways brand marketing creates financial value
So much is written about why brands are valuable. And about how brand marketing influences future bu...
What makes a brand distinctive?
In Chapter 8 of How Brands Grow, Byron Sharp states: "Rather than striving for meaningful, perceived...
What makes a brand different?
In Chapter 8 of How Brands Grow, Byron Sharp states: "Rather than striving for meaningful, perceived...
How do I love thee? If you are a brand, I love how you make me feel.
In her Sonnet 43 Elizabeth Barrett Browning asks, "How do I love thee?" and counts the ways she does...
Stop. Nobody cares about your brand. Here’s what to do about it.
Recently, Richard Bambrick posted a link to a presentation by Martin Weigel, titled How not to FAIL....
Brands in the age of behaviorism
A couple of nights ago I enjoyed a call with Chuck Young of Ameritest. Always a provocative conversa...
The soft power of brands
"Soft power." It is a weird combination of ideas, right? How can a power be soft? And yet, soft powe...
Second chance for marketers in Second Life
No, this is not a reference to the current metaverse that marketers are going gaga over, it is the t...