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Read Nigel! Here, I give my opinion on contemporary marketing issues, based on 40 years of market research. You can also find highlights from the old Millward Brown blog, tracing the evolution of marketing insight and practice over the last 15 years. Use the Category or Tag tabs to find the content you want.

Let me put this as simply as I can. Recession is not a one-size-fits-all event. How brands, sec...
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In his recent article on Mumbrella, "The forgotten 'P' of marketing," Ryan France references the 'sp...
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Super Bowl 2022. It is at times like these that I must remind myself of two things. First, I am not ...
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This title was lifted from an old post by one of my friends on Facebook and which led me to won...
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For a while now I have been using the phrase, "Easy to mind, easy to find, and easy to pay," to desc...
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In a previous post I detailed why I think that the basic recipe for marketing success needs to be ea...
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A new study by Abhi Bhattacharya, Neil A. Morgan and Lopo L. Rego reported in the Journal of Marketi...
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In Chapter 8 of How Brands Grow, Byron Sharp states: "Rather than striving for meaningful, perceived...
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In Chapter 8 of How Brands Grow, Byron Sharp states: "Rather than striving for meaningful, perceived...
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The fact that a title asking, 'Are the '4Ps of marketing' still relevant?' appears on a website like...
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Mark Ritson wrote an article in Marketing Week titled, "We should thank Byron Sharp, not attack him....
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