Get Nigel’s Opinion

When LinkedIn's algorithm fed me Peter Buckley's post titled, "Is Consideration a Con?", I was in a ...

Whether it is the result of preference, routine, or dependency, habit has a powerful influence on pu...

There is a lot of evidence that much of our decision making is intuitive. We respond intuitively rat...

Interventions in people's choice architecture can nudge people into behaving in more desirable ...

In the movie The Last Samurai, Nobutada offers Nathan Algren some advice when the latter is repeated...

The other day, I came across this post on LinkedIn from Ethan Decker asking if buyers were brand loy...

The potential power of digital marketing is huge. So why am I left with the feeling that the practic...

For years marketers have been arguing about whether brand attitudes lead to behavior, or behavi...

This title was lifted from an old post by one of my friends on Facebook and which led me to won...

The chart shown above is an evolution of one that I helped create at Kantar. It is my attempt to sum...

 This post describes why I bought a Mountain Hardwear Ghost Whisperer UL down jacket. However, ...

I believe that a brand's greatest asset is its ability to command the price it chooses, not one that...

The true value of a brand is defined not just by how much its products or services get sold, but als...

For years marketers have capitalized on the mind's capacity to imagine and remember. Today, however,...

As a sci-fi fan I instinctively appreciate an academic research paper that begins with a quote from ...