Get Nigel’s Opinion

Read Nigel! Here, I give my opinion on contemporary marketing issues, based on 40 years of market research. You can also find highlights from the old Millward Brown blog, tracing the evolution of marketing insight and practice over the last 15 years. Use the Category or Tag tabs to find the content you want.

The potential power of digital marketing is huge. So why am I left with the feeling that the practic...
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For years marketers have been arguing about whether brand attitudes lead to behavior, or behavi...
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This title was lifted from an old post by one of my friends on Facebook and which led me to won...
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The chart shown above is an evolution of one that I helped create at Kantar. It is my attempt to sum...
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 This post describes why I bought a Mountain Hardwear Ghost Whisperer UL down jacket. However, ...
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I believe that a brand's greatest asset is its ability to command the price it chooses, not one that...
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The true value of a brand is defined not just by how much its products or services get sold, but als...
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As a sci-fi fan I instinctively appreciate an academic research paper that begins with a quote from ...
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