When LinkedIn's algorithm fed me Peter Buckley's post titled, "Is Consideration a Con?", I was in a ...
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Habit: the established brand’s undervalued advantage
Whether it is the result of preference, routine, or dependency, habit has a powerful influence on pu...
How experience guides our intuition
There is a lot of evidence that much of our decision making is intuitive. We respond intuitively rat...
Nudging: influence and intervention
Interventions in people's choice architecture can nudge people into behaving in more desirable ...
Too many minds: conflicting theories of decision making
In the movie The Last Samurai, Nobutada offers Nathan Algren some advice when the latter is repeated...
Are brand buyers loyal, habitual, or just accidental?
The other day, I came across this post on LinkedIn from Ethan Decker asking if buyers were brand loy...
Ten assumptions underlying the misuse of digital advertising
The potential power of digital marketing is huge. So why am I left with the feeling that the practic...
Do brand attitudes really matter?
For years marketers have been arguing about whether brand attitudes lead to behavior, or behavi...
Buying a tube of toothpaste should not cause anxiety
This title was lifted from an old post by one of my friends on Facebook and which led me to won...
How purchase decisions are made
The chart shown above is an evolution of one that I helped create at Kantar. It is my attempt to sum...
Can the brand bias sideline our other search biases?
This post describes why I bought a Mountain Hardwear Ghost Whisperer UL down jacket. However, ...
Price is a signal too
I believe that a brand's greatest asset is its ability to command the price it chooses, not one that...
Brands need to grow value, not just sales
The true value of a brand is defined not just by how much its products or services get sold, but als...
Are we forgetting the power of memory to influence purchase?
For years marketers have capitalized on the mind's capacity to imagine and remember. Today, however,...
Get in touch with your feelings of ownership
As a sci-fi fan I instinctively appreciate an academic research paper that begins with a quote from ...