Get Nigel’s Opinion
Read Nigel! Here, I give my opinion on contemporary marketing issues, based on 40 years of market research. You can also find highlights from the old Millward Brown blog, tracing the evolution of marketing insight and practice over the last 15 years. Use the Category or Tag tabs to find the content you want.
When LinkedIn's algorithm fed me Peter Buckley's post titled, "Is Consideration a Con?", I was in a ...
I started my market research career at the Foods Division of Cadbury Schweppes. As I noted in my sec...
Whether it is the result of preference, routine, or dependency, habit has a powerful influence on pu...
Several times last year I heard marketers talk about the importance of building brand relationships....
Apart from the startlingly obvious fact that a company must first acquire users to retain them, ther...
Advertisers are desperate to get their audience's attention. Most of that audience would prefer not ...
A couple of weeks ago I published this post asking why and when startups should start investing in b...
I believe originality is an important quality of effective advertising, but originality must do...
Growth. It is what every company seeks, but startups particularly live or die by their growth trajec...