Get Nigel’s Opinion
Read Nigel! Here, I give my opinion on contemporary marketing issues, based on 40 years of market research. You can also find highlights from the old Millward Brown blog, tracing the evolution of marketing insight and practice over the last 15 years. Use the Category or Tag tabs to find the content you want.
I have never understood why marketers who get paid to create growth are so eager to accept recommend...
In his post exploring Epic Growth, Mats Georgson focuses on 150 companies with an average of 860% re...
When LinkedIn's algorithm fed me Peter Buckley's post titled, "Is Consideration a Con?", I was in a ...
I started my market research career at the Foods Division of Cadbury Schweppes. As I noted in my sec...
Whether it is the result of preference, routine, or dependency, habit has a powerful influence on pu...
Several times last year I heard marketers talk about the importance of building brand relationships....
Apart from the startlingly obvious fact that a company must first acquire users to retain them, ther...
Advertisers are desperate to get their audience's attention. Most of that audience would prefer not ...
A couple of weeks ago I published this post asking why and when startups should start investing in b...