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Get Nigel’s Opinion

Read Nigel! Here, I give my opinion on contemporary marketing issues, based on 40 years of market research. You can also find highlights from the old Millward Brown blog, tracing the evolution of marketing insight and practice over the last 15 years. Use the Category or Tag tabs to find the content you want.

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Is there a solution to the advertising disconnect?
Advertising
Advertisers are desperate to get their audience's attention. Most of that audience would prefer not ...
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Can DTC brands beat the performance plateau?
Advertising
A couple of weeks ago I published this post asking why and when startups should start investing in b...
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Effective advertising requires more than originality
Advertising
I believe originality is an important quality of effective advertising, but originality must do...
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Why and when do startups need to start investing in their brand?
Branding
Growth. It is what every company seeks, but startups particularly live or die by their growth trajec...
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What do we mean by creativity in advertising?
Advertising
This might seem an obvious question until you try and put the answer into words. Marketers talk abou...
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Why does most advertising fail to get attention?
Advertising
Once again, Tom Roach has produced an excellent, evidence-based review of an essential problem facin...
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How to become an advertising rock star
Creativity
OK, maybe that title is a little misleading. Rock star advertisers usually get awarded Lions at Cann...
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Is marketing becoming overloaded?
Uncategorized
I was not surprised to see that The Future of Creativity finds that 83% of brand and agency marketer...
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In advertising, creativity is not an end in itself
Advertising
So much gets said about the importance of creativity in advertising, but it is not enough just to be...
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