Get Nigel’s Opinion

Read Nigel! Here, I give my opinion on contemporary marketing issues, based on 40 years of market research. You can also find highlights from the old Millward Brown blog, tracing the evolution of marketing insight and practice over the last 15 years. Use the Category or Tag tabs to find the content you want.

Let me put this as simply as I can. Recession is not a one-size-fits-all event. How brands, sec...
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The potential power of digital marketing is huge. So why am I left with the feeling that the practic...
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A few days ago, WARC saw fit to publish this opinion piece from Vince Usher and Adam Ferrier ti...
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Let's be clear up front, the answer to the question posed in the title is it depends. The frequently...
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For years marketers have been arguing about whether brand attitudes lead to behavior, or behavi...
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So much is written about why brands are valuable. And about how brand marketing influences future bu...
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In his recent article on Mumbrella, "The forgotten 'P' of marketing," Ryan France references the 'sp...
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Super Bowl 2022. It is at times like these that I must remind myself of two things. First, I am not ...
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People love to claim that their marketing is data-driven. It makes them sound smart and fiscally res...
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