Get Nigel’s Opinion

Read Nigel! Here, I give my opinion on contemporary marketing issues, based on 40 years of market research. You can also find highlights from the old Millward Brown blog, tracing the evolution of marketing insight and practice over the last 15 years. Use the Category or Tag tabs to find the content you want.

The potential power of digital marketing is huge. So why am I left with the feeling that the practic...
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A few days ago, WARC saw fit to publish this opinion piece from Vince Usher and Adam Ferrier ti...
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Let's be clear up front, the answer to the question posed in the title is it depends. The frequently...
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So much is written about why brands are valuable. And about how brand marketing influences future bu...
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In his recent article on Mumbrella, "The forgotten 'P' of marketing," Ryan France references the 'sp...
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Super Bowl 2022. It is at times like these that I must remind myself of two things. First, I am not ...
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People love to claim that their marketing is data-driven. It makes them sound smart and fiscally res...
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Recently, I have spent a lot of time trying to understand the world of performance marketing. It has...
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So, it finally happened, I wandered into the digital crosshairs of the marketing blitz from HelloFre...
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I recently came across this post on LinkedIn about how Airbnb's shift to brand building advertising ...
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A paper which starts with the statement, "Advertising often aims at creating and reinforcing brand d...
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Over the last few years I have compiled this list of 10 actions that will help drive profitable mark...
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Brands act as a mental shortcut for decision making, built up over time from direct and indirect lea...
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Take the chart from my post about how purchase decisions are made, wrap it into a circle, and you ge...
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Recently, Richard Bambrick posted a link to a presentation by Martin Weigel, titled How not to FAIL....
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In a recent tweet Les Binet shared an ad from the retailer M&S targeted at him and stating, "Les...
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In this video made for EffWeek, Paul Feldwick lays out the argument behind his upcoming book, Why Do...
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I am always amazed at the power of a good meme, but the idea that humans have an attention span shor...
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This title of this post could equally well apply to Erik DuPlessis, a unique human being who is sadl...
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As a sci-fi fan I instinctively appreciate an academic research paper that begins with a quote from ...
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