A couple of weeks ago I published this post asking why and when startups should start investing in b...
Get Nigel’s Opinion
Why and when do startups need to start investing in their brand?
Growth. It is what every company seeks, but startups particularly live or die by their growth trajec...
Lessons in brand building from Airbnb
Back at the end of 2021 I questioned whether it was too soon to judge the effectiveness of Airbnb's ...
KISSED: four fundamentals for effective brand advertising
The whole point of marketing is to influence purchase decisions, so marketers need to understand how...