Get Nigel’s Opinion

Growth. It is what every company seeks, but startups particularly live or die by their growth trajec...

Back at the end of 2021 I questioned whether it was too soon to judge the effectiveness of Airbnb's ...

People love to claim that their marketing is data-driven. It makes them sound smart and fiscally res...

Recently, I have spent a lot of time trying to understand the world of performance marketing. It has...