When LinkedIn's algorithm fed me Peter Buckley's post titled, "Is Consideration a Con?", I was in a ...
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Nine reasons why marketers should pay less attention to market share
In 2012, the Apple iPhone had an 18% share of global smartphone shipments. Ten years later, sa...
Why “er” is the most important suffix in marketing
For a while now I have been using the phrase, "Easy to mind, easy to find, and easy to pay," to desc...
10 actions that will drive profitable share growth
Over the last few years I have compiled this list of 10 actions that will help drive profitable mark...
For market share, value matters more than volume
In a previous post I detailed why I think that the basic recipe for marketing success needs to be ea...
What drives next year's profit?
A new study by Abhi Bhattacharya, Neil A. Morgan and Lopo L. Rego reported in the Journal of Marketi...