Whether it is the result of preference, routine, or dependency, habit has a powerful influence on pu...
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Nine reasons why marketers should pay less attention to market share
In 2012, the Apple iPhone had an 18% share of global smartphone shipments. Ten years later, sa...
For market share, value matters more than volume
In a previous post I detailed why I think that the basic recipe for marketing success needs to be ea...
What drives next year's profit?
A new study by Abhi Bhattacharya, Neil A. Morgan and Lopo L. Rego reported in the Journal of Marketi...
Why marketers need to grow penetration at a profit
Growing penetration is the main growth driver available to marketers, but unless that growth is achi...