I believe originality is an important quality of effective advertising, but originality must do...
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What do we mean by creativity in advertising?
This might seem an obvious question until you try and put the answer into words. Marketers talk abou...
Why does most advertising fail to get attention?
Once again, Tom Roach has produced an excellent, evidence-based review of an essential problem facin...
In advertising, creativity is not an end in itself
So much gets said about the importance of creativity in advertising, but it is not enough just to be...
Is creativity killed by indifferent consumers?
A few days ago, WARC saw fit to publish this opinion piece from Vince Usher and Adam Ferrier ti...
What is an effective frequency for advertising?
Let's be clear up front, the answer to the question posed in the title is it depends. The frequently...
What type of creativity makes advertising effective?
In this video made for EffWeek, Paul Feldwick lays out the argument behind his upcoming book, Why Do...
Ads needs to be interesting, specific, and human
This title of this post could equally well apply to Erik DuPlessis, a unique human being who is sadl...